You’re never fully dressed without a smile

This campaign served as part of my application for the MAIP 2022 cycle. I was inspired by Sia’s “You’re never fully dressed without a smile” track used for the movie Annie.

Someone’s smile can be their greatest insecurity or a source of their confidence. Using Colgate’s Optic While Toothpaste, everyone’s smile is ready to take on the day - not just the Hollywood Superstars that are typically used for their campaigns.